Top 5 Drama Games in Italy Q2 2022: Performance Review

In the second quarter of 2022, the drama game category saw notable performances from five key apps on a unified platform in Italy. Here’s a detailed look at their metrics, based on Sensor Tower data.

Winked: Choose, Swipe, Flirt experienced a significant fluctuation in weekly downloads, starting strong with around 20K in early May, but declining to just over 1K by the end of June. Weekly revenue saw a peak of approximately $4.5K in mid-May, dropping to around $846 by the end of the quarter. Active users also mirrored this trend, starting at 17K in early May and falling to 5.3K by late June.

Journeys: Romance Stories maintained a relatively stable performance with weekly downloads ranging from 4.4K to 9.6K. Revenue peaked at around $2.6K in mid-May, with a slight dip to $1.3K by the end of June. Active users showed a gradual increase, reaching a high of 34.5K in early June before settling at 25.4K in the last week of the quarter.

Time Princess: Pearl Girl had a varied performance in weekly downloads, starting at 19K in late March and declining to about 1.5K by the end of June. Revenue saw a peak of $4.1K at the beginning of May but fluctuated around $2K to $3K towards the end of the quarter. Active users remained relatively steady, around 11K by the end of June.

Hollywood Story®: Fashion Star showed consistent weekly downloads, ranging from 3.2K to 4.6K. Revenue also remained stable, peaking at $3K in late April and maintaining around $2.4K to $2.5K through June. Active users consistently hovered around 60K, showing minor fluctuations throughout the quarter.

Chapters: Interactive Stories saw steady weekly downloads, ranging from 2.7K to 4.5K. Revenue started at approximately $22K in late March, gradually declining to around $13K by the end of June. Active users remained relatively stable, around 44K to 46K throughout the quarter.

For more detailed insights and trends, visit Sensor Tower's data analytics platform.